Sitback Blog

You would be hard pressed to find anyone in a digital role who doesn’t know what website personalisation means. To tailor an experience or communication based on information a company has learned about an individual is a concept that solves big problems in an even bigger online world.

But as with all good “new” tech, uptake is slow. Why? Because once you open the door and peer into the world of content personalisation, the options, decisions, and consequences begin to feel too daunting to tackle. You might not feel you have the right tools, enough resources, or enough data about your audience to make personalisation work effectively for your business. In fact, in one 2020 report, Dynamic Yield reported that while 95% of marketers and executives believe in the value of personalisation, only 6% of companies are truly capable of capturing the right data to deliver a targeted customer experience.

We get it. And because we believe there are so many businesses that will be able to serve their customers better with website personalisation, we’re about to break it down into palatable, bite sized chunks. 

If you could visit a website called savememoney.com—where you could securely log in and press a button to see places where you could save money—would you do it? 

What if you wanted to move accounts between banks, and all you had to do was press a button that would automatically check your credit history, approve you, transfer your money, and set up your new accounts?

While these opportunities don’t yet exist, they’re aligned with the vision of Open Banking under the Consumer Data Right (CDR) in Australia. Although consumer awareness of Open Banking is currently limited, individual organisations across sectors have a great opportunity to get in at the ground floor with new marketing strategies and technology by building on a strong foundation of user experience (UX) research.

The Experience Design team at Sitback is at the beginning of an exciting new period of development. While already well respected amongst clients and partners for the quality of work and depth of research, this new chapter in the company's evolution will see appreciable growth, both in terms of capacity, and also the range of value-based services on offer.

Spearheading this change is our new Experience Design Director, Paul Taylor. I sat down with Paul for a conversation about his background, what benefits he brings for Sitback's clients, and a glimpse at his vision for the future of UX and experience design.

If you read our previous article regarding our learnings from remote workshops, then you will know that Sitback has been running all of our stakeholder workshops online for the last year across a number of clients, one of which was The NSW Department of Planning, Industry and Environment (DPIE). Building on our last article, this time we will take a deep dive into the remote workshops we conducted with DPIE for their “Threatened Species” project, as well as our approach to running both the requirements gathering and co-design workshops.

It is reported that, if they could, 99% of people would now choose to work remotely, at least part-time, for the rest of their careers….

In 2000, the average human attention span was about 12 seconds long, according to Microsoft data. By 2013, it had decreased to eight seconds, and it’s continued to fall ever since. So when you consider that — by some estimates — the average attention span of a goldfish is nine seconds, we're actually doing worse than goldfish these days. 

Successful WordPress landing pages arise from a detailed understanding of psychology and human behaviour, combined with best practice UX techniques and the technical knowledge required to effectively leverage them. 

Website A/B testing – the process of comparing two page variations against each other to determine the more effective alternative – can be an insightful tool when it comes to site optimisation and user experience. 

No two website optimisation consultants are alike. Not only may they interpret your requirements differently and offer a range of different solutions and processes, the results they’re able to achieve for you will vary as well.

If there is one thing we know, it’s that now - more than ever - insurance companies need to meet the needs of consumers to grow and retain their client-base.