In 2000, the average human attention span was about 12 seconds long, according to Microsoft data. By 2013, it had decreased to eight seconds, and it’s continued to fall ever since. So when you consider that — by some estimates — the average attention span of a goldfish is nine seconds, we're actually doing worse than goldfish these days.
Website A/B testing – the process of comparing two page variations against each other to determine the more effective alternative – can be an insightful tool when it comes to site optimisation and user experience.
If there is one thing we know, it’s that now - more than ever - insurance companies need to meet the needs of consumers to grow and retain their client-base.
I founded Sitback 14 years ago, and during that time I’ve seen an increase in the number of businesses that are focussed on building their websites to benefit their users and make them as accessible as possible.
Sitback works with NSW’s peak arts and disability organisation Accessible Arts and recently I was a panellist for one of their Accessing The Arts Group (ATAG) meet ups in Canberra. The topic was WCAG which is an important tool in improving digital inclusivity. For the sake of posterity, I've listed some of the key takeaways below.
If ever there was a time to be optimising your website, this would be it.
With 2020 being a year of unprecedented change and disruption, it is now more important than ever to offer your customers (both current and potential) an experience that makes them feel safe, secure, and knowledgeable. Good UX (user experience) is one of the tools in our arsenal to help us achieve this; it lets us guide customers through our content in a way that is meaningful and helps them get to their end destination with minimal effort. Moreover, good UX is an integral part of the trust-building process.
We recently started a series of deep-dive articles, building on the findings from our "Online Shopping Behaviours of Today's Australians" report that was released earlier this year. The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.
Earlier this year, we published a free research report entitled, "Online Shopping Behaviours of Today's Australians". The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.
Drupal 9 is coming: are you prepared?
Drupal 9 is almost here. This means an inevitable move from Drupal 7, and eventually Drupal 8, as support will no longer be available for either version from November 2021. Now this is important, in part due to the security issues that may occur if your CMS is not up to date, but also because especially in today’s climate, a fully functional website can take your business to the next level and have a huge impact on its success.
As a Marketing Professional, I was recently asked by an acquaintance back in the UK, "How do you choose the right Digital Agency to build a website? What should I look for and what questions should I be asking?"
Choosing a Digital Partner to build your website is an important decision. The result can consume a considerable portion of your annual Marketing budget, it can have a huge impact on customer perception of your brand, and it can help advance your career as a Digital Marketer.
While I don't pretend to have all the right answers, and a lot of the time the decision could well come down to going with whatever your gut tells you, I thought others out there might also find the advice interesting, since it doesn't centre on the considerations I often see mentioned.
But first, let me tell you a little story...
On April 12 2018, our UX Director, Áine Hart, joined Jo McCauley, Chief Customer Officer at SCTI, onstage at the Modern Marketing Summit in Auckland NZ for an International Keynote, the topic of which was, "Designing for Results in an Experience Driven Market".
According to Walker, customer experience will overtake price and product as the key differentiator between brands by 2020. In this experience driven market, how can we ensure we are providing first class digital experiences, and create a framework for measuring the performance of them?