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We recently released our new custom research, "Online Shopping Behaviours of Today's Australians", a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers.
Today we are pleased to release this infographic, giving you an overview of the key insights drawn from the research.
We believe that everyone deserves exceptional experiences; whether you are a business professional, a student, a grandparent, or a young child. With this in mind, we are always looking for ways to create more meaningful experiences through the work that we do. In order to make this possible, the journey always starts with understanding our audience and our users.
That is why we are excited to share with you our newest research report, Online Shopping Behaviours of Today’s Australians. Produced by registered psychologists and User Experience experts at Sitback, this report is a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers, and begins to answer the question of “how can we better capture their attention?”
Human capacity to perceive and process information is limited. If you think about how many thousands of stimuli we come into contact with each day, it's a wonder we can function at all!
To cope with this overload of information, we as humans have evolved a number of strategies to help us function within our busy world. As Experience Designers, understanding these strategies can help us conduct better research resulting in more accurate observations, and design interfaces that are easier to use and require less mental effort (i.e. cognitive load).
This article focuses specifically on cognitive biases, what they are, and how we can address them.
We recently had a requirement to put together some advertising creative for Google Adwords display adverts. If you're familiar with this topic then you will likely know that in order to cater for the massive variation in website layouts, Google supports a lot of different ad sizes.
