In 2000, the average human attention span was about 12 seconds long, according to Microsoft data. By 2013, it had decreased to eight seconds, and it’s continued to fall ever since. So when you consider that — by some estimates — the average attention span of a goldfish is nine seconds, we're actually doing worse than goldfish these days.
Cynthia Tang is a registered psychologist and works as a UX consultant at Sitback Solutions, a leading digital agency located in The Rocks, Sydney. Her passion for psychology and research helps her be a better UX-er.
Successful WordPress landing pages arise from a detailed understanding of psychology and human behaviour, combined with best practice UX techniques and the technical knowledge required to effectively leverage them.
Website A/B testing – the process of comparing two page variations against each other to determine the more effective alternative – can be an insightful tool when it comes to site optimisation and user experience.
As you might expect, how much you need to budget for a website optimisation service varies greatly. Amongst other considerations, you’ll need to ascertain how many potential changes need to be made and whether your project is more suited to the services of a solo freelancer or consultant, an agency, or an in-house resource.
No two website optimisation consultants are alike. Not only may they interpret your requirements differently and offer a range of different solutions and processes, the results they’re able to achieve for you will vary as well.
If you’re like most marketers, site optimisation is something you know you should be doing. Yet somehow, it often seems to fall through the cracks in favour of more pressing issues like campaign launches or lead generation initiatives.
We believe that everyone deserves exceptional experiences; whether you are a business professional, a student, a grandparent, or a young child. With this in mind, we are always looking for ways to create more meaningful experiences through the work that we do. In order to make this possible, the journey always starts with understanding our audience and our users.
That is why we are excited to share with you our newest research report, Online Shopping Behaviours of Today’s Australians. Produced by registered psychologists and User Experience experts at Sitback, this report is a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers, and begins to answer the question of “how can we better capture their attention?”
Based on the current dominating trend of smart home devices such as Google Home and Amazon Echo, or virtual assistants such as Apple's Siri, it seems almost certain that voice interaction is here to stay. In fact, it is believed that by 2030, 30% of searches will be done without a keyboard or screen within a home and personal context (Gartner,2017).
But is voice interaction ready for the prime time? Or more importantly, are we ready for voice interaction?
Occasionally, things don't go to plan. Often, they yield entirely unexpected results - and the world of UX is no different.
During usability testing, it is tempting to stop or alter the test when we see users experience difficulty. However, it is incredibly important that you resist this temptation!
From science fiction to reality, artificial intelligence (AI) has come a long way, however media and popular culture these days have painted an image in our minds that AI can do anything and everything: including chatbots. This might be the case in the future, but at the moment we’ve only just uncovered the surface of AI's potential. When building interactive chatbots, we need to be mindful of this and carefully consider the user experience we're offering.