Sitback Blog

Posts by

Cynthia Tang

Cynthia Tang is a registered psychologist and works as a UX consultant at Sitback Solutions, a leading digital agency located in The Rocks, Sydney. Her passion for psychology and research helps her be a better UX-er.

New Research: Online Shopping Behaviours of Today's Australians

We believe that everyone deserves exceptional experiences; whether you are a business professional, a student, a grandparent, or a young child. With this in mind, we are always looking for ways to create more meaningful experiences through the work that we do. In order to make this possible, the journey always starts with understanding our audience and our users.

That is why we are excited to share with you our newest research report, Online Shopping Behaviours of Today’s Australians. Produced by registered psychologists and User Experience experts at Sitback, this report is a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers, and begins to answer the question of “how can we better capture their attention?” 

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Tagged with: User Experience Design

Hey Google, I Don't Want To Talk To You Anymore!

Based on the current dominating trend of smart home devices such as Google Home and Amazon Echo, or virtual assistants such as Apple's Siri, it seems almost certain that voice interaction is here to stay. In fact, it is believed that by 2030, 30% of searches will be done without a keyboard or screen within a home and personal context (Gartner,2017).

But is voice interaction ready for the prime time? Or more importantly, are we ready for voice interaction?

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Designing chatbots with UX in mind

From science fiction to reality, artificial intelligence (AI) has come a long way, however media and popular culture these days have painted an image in our minds that AI can do anything and everything: including chatbots. This might be the case in the future, but at the moment we’ve only just uncovered the surface of AI's potential. When building interactive chatbots, we need to be mindful of this and carefully consider the user experience we're offering.

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