Sitback Blog

If there is one thing we know, it’s that now - more than ever - insurance companies need to meet the needs of consumers to grow and retain their client-base.

If ever there was a time to be optimising your website, this would be it.

With 2020 being a year of unprecedented change and disruption, it is now more important than ever to offer your customers (both current and potential) an experience that makes them feel safe, secure, and knowledgeable. Good UX (user experience) is one of the tools in our arsenal to help us achieve this; it lets us guide customers through our content in a way that is meaningful and helps them get to their end destination with minimal effort. Moreover, good UX is an integral part of the trust-building process.

We recently started a series of deep-dive articles, building on the findings from our "Online Shopping Behaviours of Today's Australians" report that was released earlier this year. The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.

Earlier this year, we published a free research report entitled, "Online Shopping Behaviours of Today's Australians". The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.

I’ve just started a placement at Sitback for my Masters. Fortunately, I’ve had some prior experience with in-person UX methods. Unfortunately, I’ve managed to work in the office a grand total of one day before the work from home policy was implemented as a result of the Coronavirus pandemic! With client meetings and testing now entirely being done remotely, I’ve had some time to absorb and adapt. Here are some things that I’ve learned about remote user research while working alongside my new colleagues in the Experience Design Team.

Well, this last week has been one hell of a long year. And with our entire team now working from home, we thought we would share a few little gems about what we have learnt so far on the topic of going loco ‘fully remote’: some of it funny, some of it helpful, some of it just plain ramblings as the lack of human face-to-face interaction drives us slowly crazy. 

We believe that everyone deserves exceptional experiences; whether you are a business professional, a student, a grandparent, or a young child. With this in mind, we are always looking for ways to create more meaningful experiences through the work that we do. In order to make this possible, the journey always starts with understanding our audience and our users.

That is why we are excited to share with you our newest research report, Online Shopping Behaviours of Today’s Australians. Produced by registered psychologists and User Experience experts at Sitback, this report is a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers, and begins to answer the question of “how can we better capture their attention?” 

Photo source: Kelly Samuel

At Sitback, we have had the opportunity to work on a wealth of products and services across different brands and industries. It’s perfect for us since we have an endless curiosity about how people think and do things and how we can design better experiences for them.

Have you ever considered how your thoughts or actions are influenced by others around you?