Sitback Blog

We recently started a series of deep-dive articles, building on the findings from our "Online Shopping Behaviours of Today's Australians" report that was released earlier this year. The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.

Earlier this year, we published a free research report entitled, "Online Shopping Behaviours of Today's Australians". The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.

Drupal 9 is coming: are you prepared?

Drupal 9 is almost here. This means an inevitable move from Drupal 7, and eventually Drupal 8, as support will no longer be available for either version from November 2021. Now this is important, in part due to the security issues that may occur if your CMS is not up to date, but also because especially in today’s climate, a fully functional website can take your business to the next level and have a huge impact on its success.

We recently released our new custom research, "Online Shopping Behaviours of Today's Australians", a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers.

Today we are pleased to release this infographic, giving you an overview of the key insights drawn from the research.

Deliver exceptional user experiences by ensuring your digital services are simple, clear and fast.

Here at Sitback, we’ve worked with agencies on Human-Centred Design projects across all areas of Government, from DoE to ASIC, and one thing has become very clear. Departments who are truly focused on their customers are driven to deliver exceptional experiences. But simply wanting it isn’t enough. Fortunately, there are a number of techniques and concepts that, when applied correctly, will ensure that the digital services you deliver are simple, clear and fast, resulting in reduced customer complaints, increased customer satisfaction and improved departmental efficiency. 

As a Marketing Professional, I was recently asked by an acquaintance back in the UK, "How do you choose the right Digital Agency to build a website? What should I look for and what questions should I be asking?"

Choosing a Digital Partner to build your website is an important decision. The result can consume a considerable portion of your annual Marketing budget, it can have a huge impact on customer perception of your brand, and it can help advance your career as a Digital Marketer.

While I don't pretend to have all the right answers, and a lot of the time the decision could well come down to going with whatever your gut tells you, I thought others out there might also find the advice interesting, since it doesn't centre on the considerations I often see mentioned.

But first, let me tell you a little story...

It's been a busy few months for new starters here at Sitback, what with Rebeka last month and Leigh the month before. Now, I'm pleased to add Annick Kessels to that list!

As has become the custom in these parts, we start the welcome wagon with a brief introduction - Annick tells me she doesn't like to be the centre of attention, so don't tell her you've read this, OK?

So, without further ado... 

Continuing our recent round of introductions to new Sitback faces, I'd like to introduce you to our latest member of the team, Rebeka Hall.

As our team continues to grow, I'm excited to announce the arrival of our newest addition to the team, Leigh Wood!

On April 12 2018, our UX Director, Áine Hart, joined Jo McCauley, Chief Customer Officer at SCTI, onstage at the Modern Marketing Summit in Auckland NZ for an International Keynote, the topic of which was, "Designing for Results in an Experience Driven Market".

According to Walker, customer experience will overtake price and product as the key differentiator between brands by 2020. In this experience driven market, how can we ensure we are providing first class digital experiences, and create a framework for measuring the performance of them?