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If you’re like most marketers, site optimisation is something you know you should be doing. Yet somehow, it often seems to fall through the cracks in favour of more pressing issues like campaign launches or lead generation initiatives.
“Why do websites fail, Sir?”
“So that we can learn to back them up”
I’m pretty sure that’s what Alfred meant to say in the now famous scene from Batman Begins.
Most modern organisations view their website as their primary marketing channel. When your entire marketing, lead generation and customer engagement platform is digital – you can’t afford for it to be insecure, unstable, unresponsive, or worse still, offline.
The term ‘Backlog’ might seem like an unsavoury one in many circles, but in the world of digital support & optimisation services, it’s the fuel that keeps the engine running (your website).
