The Origins of User Experience Design

October 07 2016

Today, user experience design is a rapidly growing field, with undergraduate and graduate level programs being developed to train future generations of professionals to design products for the people... Read more »

Getting the Most out of your Customer Experience Map

August 25 2016

By  Loletta Cheng Customers are increasingly choosing products and services based on the quality of the experiences they have with them.  Indeed, research shows that when customers encounter... Read more »

UX Tip #40 Business objectives vs user experience

August 18 2016

Balancing an organisation’s objectives while keeping user goals in mind requires more than building the best looking, fully-featured website. A good user experience design should bridge the gap... Read more »

UX design process | keeping it simple

June 28 2016

  By Jason Arnold Throughout the design process for any product it's easy to continue adding features until you're left with a confusing mess, whether it's a website, mobile app, or a physical... Read more »

Can you remind me what you mean?

January 11 2016

  By Zahra Cassam Sulliman You could be forgiven for hearing the phrase ‘User Experience’ (or ‘UX’) and not really understanding what it involves. Truth be told, having recently joined the field... Read more »

Another 5 Reasons UX Teams should include the Psychologists

November 30 2015

I have recently joined the UX team here at Sitback, and going back through the archives I came across an article that my colleague Nadine Kintscher wrote, ‘5 Reasons UX teams should include... Read more »

Social media feeds on ecommerce websites

October 23 2015

How to make the most of social media feeds on ecommerce websites It has become standard practice for ecommerce businesses to tap into social media platforms to connect with their customers.  There... Read more »

UX Psychologists | Design with Science

June 30 2015

User Experience Design is a magical mixture of art and science. On one hand, a focus on good aesthetics helps a design to fit the brand promise and elicit appropriate emotional responses from users.... Read more »

5 Common Misconceptions About UX

June 30 2015

In the last few years, there has been a significant increase in the awareness of the value of UX amongst business executives and decision makers. More and more companies are building their own... Read more »

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