Building a (truly) customer-centric organisation

November 09 2017

Since 2011, when Forrester proclaimed we’re in the age of the customer, we have been reading about return on investment through focusing on customers: 89% of companies expect to compete mostly on the... Read more »

Designing chatbots with UX in mind

September 06 2017

From science fiction to reality, artificial intelligence (AI) has come a long way, however media and popular culture these days have painted an image in our minds that AI can do anything and... Read more »

HCI design principles, heuristics & the user experience design

October 20 2016

When considering Human Computer Interaction (HCI) design principles, heuristics and the overarching user experience (UX), typically designers are encouraged to deviate from familiarity and promote... Read more »

Creativity and science in UX design – the psychology of it

October 12 2016

Creativity and science in UX design – the psychology of it reveals that how we connect and use websites has a great deal to do with human behaviour and how we all interpret the world around us... Read more »

The Origins of User Experience Design

October 07 2016

Today, user experience design is a rapidly growing field, with undergraduate and graduate level programs being developed to train future generations of professionals to design products for the people... Read more »

UX Tip #40 Business objectives vs user experience

August 18 2016

Balancing an organisation’s objectives while keeping user goals in mind requires more than building the best looking, fully-featured website. A good user experience design should bridge the gap... Read more »

UX design process | keeping it simple

June 28 2016

  By Jason Arnold Throughout the design process for any product it's easy to continue adding features until you're left with a confusing mess, whether it's a website, mobile app, or a physical... Read more »

Can you remind me what you mean?

January 11 2016

  By Zahra Cassam Sulliman You could be forgiven for hearing the phrase ‘User Experience’ (or ‘UX’) and not really understanding what it involves. Truth be told, having recently joined the field... Read more »

Another 5 Reasons UX Teams should include the Psychologists

November 30 2015

I have recently joined the UX team here at Sitback, and going back through the archives I came across an article that my colleague Nadine Kintscher wrote, ‘5 Reasons UX teams should include... Read more »

Social media feeds on ecommerce websites

October 23 2015

How to make the most of social media feeds on ecommerce websites It has become standard practice for ecommerce businesses to tap into social media platforms to connect with their customers.  There... Read more »

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