Sitback Blog

Posts about:

User Experience Design (2)

Tagged with: User Experience Design

Hey Google, I Don't Want To Talk To You Anymore!

Based on the current dominating trend of smart home devices such as Google Home and Amazon Echo, or virtual assistants such as Apple's Siri, it seems almost certain that voice interaction is here to stay. In fact, it is believed that by 2030, 30% of searches will be done without a keyboard or screen within a home and personal context (Gartner,2017).

But is voice interaction ready for the prime time? Or more importantly, are we ready for voice interaction?

Read More

Announcing Our New Service Design Workshop Toolkit

Running Service Design Workshops


Human-Centred Design (HCD) professionals are broadening their scope beyond straight-forward interaction design to focus more on strategy, business, and services. This is something we have increasingly had the opportunity to do at Sitback. Many of our projects now have the Service Design philosophy deeply embedded in them, and increasingly we are incorporating various layers of Service Design to our UX projects with our clients.

Because of this, we have created a Service Design Workshop Toolkit to assist our fellow Human-Centred Design professionals in practicing and incorporating Service Design in their day-to-day work.

It is very much an 'alpha' version, and consequently we would love to hear your feedback so that we can continuously improve it, making it even more useful for everyone that uses it!

Read More

5 Key Considerations For Driving Customer Centricity In Government Digital Projects

Deliver exceptional user experiences by ensuring your digital services are simple, clear and fast.

Here at Sitback, we’ve worked with agencies on Human-Centred Design projects across all areas of Government, from DoE to ASIC, and one thing has become very clear. Departments who are truly focused on their customers are driven to deliver exceptional experiences. But simply wanting it isn’t enough. Fortunately, there are a number of techniques and concepts that, when applied correctly, will ensure that the digital services you deliver are simple, clear and fast, resulting in reduced customer complaints, increased customer satisfaction and improved departmental efficiency. 

Read More

UX Practitioners - Errors We Make Without Even Realising

Human capacity to perceive and process information is limited. If you think about how many thousands of stimuli we come into contact with each day, it's a wonder we can function at all!

To cope with this overload of information, we as humans have evolved a number of strategies to help us function within our busy world. As Experience Designers, understanding these strategies can help us conduct better research resulting in more accurate observations, and design interfaces that are easier to use and require less mental effort (i.e. cognitive load).

This article focuses specifically on cognitive biases, what they are, and how we can address them.

Read More

Designing for Results in an Experience Driven Market

On April 12 2018, our UX Director, Áine Hart, joined Jo McCauley, Chief Customer Officer at SCTI, onstage at the Modern Marketing Summit in Auckland NZ for an International Keynote, the topic of which was, "Designing for Results in an Experience Driven Market".

According to Walker, customer experience will overtake price and product as the key differentiator between brands by 2020. In this experience driven market, how can we ensure we are providing first class digital experiences, and create a framework for measuring the performance of them?

Read More
Tagged with: User Experience Design

Hidden in Plain Sight: Australia's Forgotten Market

On March 22 2018, our UX Director, Áine Hart, presented at ad:tech Sydney , the original industry authority for marketing and media technology. 

Drawing on learnings from a recent User Experience project for our client Anglicare, Áine explored some of the challenges and benefits associated with engaging older audiences on a digital platform, and discussed common flawed assumptions. 

The over 65s currently account for 1 in every 6 Australians, and that number is continually growing, however, they are often overlooked by marketing and customer experience professionals alike, despite their considerable spending power, and being responsible for more than 20% of Australia’s internet traffic!

Anglicare have kindly agreed to let us share Áine's slides with you, so even if you weren't at ad:tech this year you can still check out the presentation and gain insight into how you can target this market. Check it out below. If you've got any questions on anything covered in this presentation, feel free to get in touch - we'd be happy to go through the topics with you in more detail.

Read More
Tagged with: User Experience Design

Thinking broader: Add a layer of service design to UX projects

One of my first projects as a UX Consultant was to create and test the value proposition of an educational game designed for students. I followed the Double Diamond approach in this scoping project, in which I discovered, defined, developed and delivered.

  1. Discovery: Conducted research to understand requirements and drivers of the game
  2. Define: Created wireframes to flesh out what the game could look like
  3. Develop: Created a prototype and conducted usability testing to test the game
  4. Deliver: Produced a discovery document to inform the next step of the game

Three years passed and we are now working with the client to design and build the game.

Read More