Sitback Blog

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Government

How User Experience Research Can Improve CDR & Open Banking Outcomes

If you could visit a website called savememoney.com—where you could securely log in and press a button to see places where you could save money—would you do it? 

What if you wanted to move accounts between banks, and all you had to do was press a button that would automatically check your credit history, approve you, transfer your money, and set up your new accounts?

While these opportunities don’t yet exist, they’re aligned with the vision of Open Banking under the Consumer Data Right (CDR) in Australia. Although consumer awareness of Open Banking is currently limited, individual organisations across sectors have a great opportunity to get in at the ground floor with new marketing strategies and technology by building on a strong foundation of user experience (UX) research.

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5 Key Considerations For Driving Customer Centricity In Government Digital Projects

Deliver exceptional user experiences by ensuring your digital services are simple, clear and fast.

Here at Sitback, we’ve worked with agencies on Human-Centred Design projects across all areas of Government, from DoE to ASIC, and one thing has become very clear. Departments who are truly focused on their customers are driven to deliver exceptional experiences. But simply wanting it isn’t enough. Fortunately, there are a number of techniques and concepts that, when applied correctly, will ensure that the digital services you deliver are simple, clear and fast, resulting in reduced customer complaints, increased customer satisfaction and improved departmental efficiency. 

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