How to ensure your customers love your insurance self-service portal

December 01 2020

Ensuring your customers (and your brokers) love your self-service portal If there is one thing we know, it’s that now - more than ever - insurance companies need to meet the needs of consumers to... Read more »

Digital inclusivity: what is WCAG & why should my website be compliant?

November 12 2020

I founded Sitback 14 years ago, and during that time I’ve seen an increase in the number of businesses that are focussed on building their websites to benefit their users and make them as accessible... Read more »

6 psychology principles to improve your insurance website's UX

November 11 2020

If ever there was a time to be optimising your website, this would be it. With 2020 being a year of unprecedented change and disruption, it is now more important than ever to offer your customers... Read more »

5 Easy to Implement Tips to Improve the Mobile Checkout Design of your eCommerce Website

August 26 2020

We recently started a series of deep-dive articles, building on the findings from our "Online Shopping Behaviours of Today's Australians" report that was released earlier this year. The report was... Read more »

Shopping Cart Best Practices & Methods to Improve Conversion Rates During Checkout

July 01 2020

Earlier this year, we published a free research report entitled, "Online Shopping Behaviours of Today's Australians". The report was based on generational research into the attitudes & perceptions of... Read more »

Remote User Research: What it is & when you should use it

April 07 2020

I’ve just started a placement at Sitback for my Masters. Fortunately, I’ve had some prior experience with in-person UX methods. Unfortunately, I’ve managed to work in the office a grand total of one... Read more »

How To Work From Home - Sitback Style

March 25 2020

Well, this last week has been one hell of a long year. And with our entire team now working from home, we thought we would share a few little gems about what we have learnt so far on the topic of... Read more »

Australian eCommerce Infographic: Online Shopping Behaviours

January 28 2020

We recently released our new custom research, "Online Shopping Behaviours of Today's Australians", a collection of research insights that explore how older Australian consumers are navigating the... Read more »

New Research: Online Shopping Behaviours of Today's Australians

January 24 2020

We believe that everyone deserves exceptional experiences; whether you are a business professional, a student, a grandparent, or a young child. With this in mind, we are always looking for ways to... Read more »

It's Not You, It's Me: How Usability Testing Can Fix Your Website

May 08 2019

Photo source: Kelly Samuel These Shoes Weren’t Made For Walking   I am constantly buying new sandals, like at least once every couple of months. This is not because I feel the need have the latest... Read more »

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