In 2000, the average human attention span was about 12 seconds long, according to Microsoft data. By 2013, it had decreased to eight seconds, and it’s continued to fall ever since. So when you consider that — by some estimates — the average attention span of a goldfish is nine seconds, we're actually doing worse than goldfish these days.
User Experience Design
Successful WordPress landing pages arise from a detailed understanding of psychology and human behaviour, combined with best practice UX techniques and the technical knowledge required to effectively leverage them.
Website A/B testing – the process of comparing two page variations against each other to determine the more effective alternative – can be an insightful tool when it comes to site optimisation and user experience.
No two website optimisation consultants are alike. Not only may they interpret your requirements differently and offer a range of different solutions and processes, the results they’re able to achieve for you will vary as well.
If there is one thing we know, it’s that now - more than ever - insurance companies need to meet the needs of consumers to grow and retain their client-base.
I founded Sitback 14 years ago, and during that time I’ve seen an increase in the number of businesses that are focussed on building their websites to benefit their users and make them as accessible as possible.
Sitback works with NSW’s peak arts and disability organisation Accessible Arts and recently I was a panellist for one of their Accessing The Arts Group (ATAG) meet ups in Canberra. The topic was WCAG which is an important tool in improving digital inclusivity. For the sake of posterity, I've listed some of the key takeaways below.
If ever there was a time to be optimising your website, this would be it.
With 2020 being a year of unprecedented change and disruption, it is now more important than ever to offer your customers (both current and potential) an experience that makes them feel safe, secure, and knowledgeable. Good UX (user experience) is one of the tools in our arsenal to help us achieve this; it lets us guide customers through our content in a way that is meaningful and helps them get to their end destination with minimal effort. Moreover, good UX is an integral part of the trust-building process.
We recently started a series of deep-dive articles, building on the findings from our "Online Shopping Behaviours of Today's Australians" report that was released earlier this year. The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.
Earlier this year, we published a free research report entitled, "Online Shopping Behaviours of Today's Australians". The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.
I’ve just started a placement at Sitback for my Masters. Fortunately, I’ve had some prior experience with in-person UX methods. Unfortunately, I’ve managed to work in the office a grand total of one day before the work from home policy was implemented as a result of the Coronavirus pandemic! With client meetings and testing now entirely being done remotely, I’ve had some time to absorb and adapt. Here are some things that I’ve learned about remote user research while working alongside my new colleagues in the Experience Design Team.