Sitback Blog

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User Experience Design

Introducing Paul Taylor - An Interview with Sitback's new XD Director

The Experience Design team at Sitback is at the beginning of an exciting new period of development. While already well respected amongst clients and partners for the quality of work and depth of research, this new chapter in the company's evolution will see appreciable growth, both in terms of capacity, and also the range of value-based services on offer.

Spearheading this change is our new Experience Design Director, Paul Taylor. I sat down with Paul for a conversation about his background, what benefits he brings for Sitback's clients, and a glimpse at his vision for the future of UX and experience design.

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Case Study: DPIE Threatened Species Remote Workshops

If you read our previous article regarding our learnings from remote workshops, then you will know that Sitback has been running all of our stakeholder workshops online for the last year across a number of clients, one of which was The NSW Department of Planning, Industry and Environment (DPIE). Building on our last article, this time we will take a deep dive into the remote workshops we conducted with DPIE for their “Threatened Species” project, as well as our approach to running both the requirements gathering and co-design workshops.

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How to Improve Your Customer Experience with Psychology-Based UX Design Principles

In 2000, the average human attention span was about 12 seconds long, according to Microsoft data. By 2013, it had decreased to eight seconds, and it’s continued to fall ever since. So when you consider that — by some estimates — the average attention span of a goldfish is nine seconds, we're actually doing worse than goldfish these days. 

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Digital inclusivity: what is WCAG & why should my website be compliant?

I founded Sitback 14 years ago, and during that time I’ve seen an increase in the number of businesses that are focussed on building their websites to benefit their users and make them as accessible as possible.

Sitback works with NSW’s peak arts and disability organisation Accessible Arts and recently I was a panellist for one of their Accessing The Arts Group (ATAG) meet ups in Canberra. The topic was WCAG which is an important tool in improving digital inclusivity. For the sake of posterity, I've listed some of the key takeaways below.

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6 psychology principles to improve your insurance website's UX

If ever there was a time to be optimising your website, this would be it.

With 2020 being a year of unprecedented change and disruption, it is now more important than ever to offer your customers (both current and potential) an experience that makes them feel safe, secure, and knowledgeable. Good UX (user experience) is one of the tools in our arsenal to help us achieve this; it lets us guide customers through our content in a way that is meaningful and helps them get to their end destination with minimal effort. Moreover, good UX is an integral part of the trust-building process.

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