Website A/B testing – the process of comparing two page variations against each other to determine the more effective alternative – can be an insightful tool when it comes to site optimisation and user experience.
As you might expect, how much you need to budget for a website optimisation service varies greatly. Amongst other considerations, you’ll need to ascertain how many potential changes need to be made and whether your project is more suited to the services of a solo freelancer or consultant, an agency, or an in-house resource.
No two website optimisation consultants are alike. Not only may they interpret your requirements differently and offer a range of different solutions and processes, the results they’re able to achieve for you will vary as well.
If you’re like most marketers, site optimisation is something you know you should be doing. Yet somehow, it often seems to fall through the cracks in favour of more pressing issues like campaign launches or lead generation initiatives.
If there is one thing we know, it’s that now - more than ever - insurance companies need to meet the needs of consumers to grow and retain their client-base.
I founded Sitback 14 years ago, and during that time I’ve seen an increase in the number of businesses that are focussed on building their websites to benefit their users and make them as accessible as possible.
Sitback works with NSW’s peak arts and disability organisation Accessible Arts and recently I was a panellist for one of their Accessing The Arts Group (ATAG) meet ups in Canberra. The topic was WCAG which is an important tool in improving digital inclusivity. For the sake of posterity, I've listed some of the key takeaways below.
If ever there was a time to be optimising your website, this would be it.
With 2020 being a year of unprecedented change and disruption, it is now more important than ever to offer your customers (both current and potential) an experience that makes them feel safe, secure, and knowledgeable. Good UX (user experience) is one of the tools in our arsenal to help us achieve this; it lets us guide customers through our content in a way that is meaningful and helps them get to their end destination with minimal effort. Moreover, good UX is an integral part of the trust-building process.
We recently started a series of deep-dive articles, building on the findings from our "Online Shopping Behaviours of Today's Australians" report that was released earlier this year. The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.
Earlier this year, we published a free research report entitled, "Online Shopping Behaviours of Today's Australians". The report was based on generational research into the attitudes & perceptions of Australian eCommerce consumers, carried out by our Experience Design team, and touched on a number of important topics for anyone responsible for the success of an online store.
Drupal 9 is coming: are you prepared?
Drupal 9 is almost here. This means an inevitable move from Drupal 7, and eventually Drupal 8, as support will no longer be available for either version from November 2021. Now this is important, in part due to the security issues that may occur if your CMS is not up to date, but also because especially in today’s climate, a fully functional website can take your business to the next level and have a huge impact on its success.