Sitback Blog

The Experience Design team at Sitback is at the beginning of an exciting new period of development. While already well respected amongst clients and partners for the quality of work and depth of research, this new chapter in the company's evolution will see appreciable growth, both in terms of capacity, and also the range of value-based services on offer.

Spearheading this change is our new Experience Design Director, Paul Taylor. I sat down with Paul for a conversation about his background, what benefits he brings for Sitback's clients, and a glimpse at his vision for the future of UX and experience design.

Businesses and technologies are constantly changing. What may have been a cutting-edge website back in 1998 would look like an ancient, virus-infected relic to a modern audience. Thankfully, most long-running websites have kept up with the times to some extent and updated their designs — even though there are still a few sites out there that look like time capsules from an era gone by (we’re looking at you, Ling!). 

An interview with Sitback's CEO, Chris McHugh, on Sitback’s Certified B Corporation Journey and information on Ethical Superannuation Alternatives.

When most people think of UX, website maintenance isn’t the first thing that comes to mind. But although a website’s nuts and bolts often take a backseat to frontend design and functionality in public opinion, it’s the backend of a site that keeps everything running smoothly. Suffice to say? If the backend of your site isn’t well-maintained, the user-facing parts of your site will suffer too. 

If you read our previous article regarding our learnings from remote workshops, then you will know that Sitback has been running all of our stakeholder workshops online for the last year across a number of clients, one of which was The NSW Department of Planning, Industry and Environment (DPIE). Building on our last article, this time we will take a deep dive into the remote workshops we conducted with DPIE for their “Threatened Species” project, as well as our approach to running both the requirements gathering and co-design workshops.

It is reported that, if they could, 99% of people would now choose to work remotely, at least part-time, for the rest of their careers….

In 2000, the average human attention span was about 12 seconds long, according to Microsoft data. By 2013, it had decreased to eight seconds, and it’s continued to fall ever since. So when you consider that — by some estimates — the average attention span of a goldfish is nine seconds, we're actually doing worse than goldfish these days. 

Successful WordPress landing pages arise from a detailed understanding of psychology and human behaviour, combined with best practice UX techniques and the technical knowledge required to effectively leverage them. 

Website A/B testing – the process of comparing two page variations against each other to determine the more effective alternative – can be an insightful tool when it comes to site optimisation and user experience. 

As you might expect, how much you need to budget for a website optimisation service varies greatly. Amongst other considerations, you’ll need to ascertain how many potential changes need to be made and whether your project is more suited to the services of a solo freelancer or consultant, an agency, or an in-house resource.