Sitback Blog

You would be hard pressed to find anyone in a digital role who doesn’t know what website personalisation means. To tailor an experience or communication based on information a company has learned about an individual is a concept that solves big problems in an even bigger online world.

But as with all good “new” tech, uptake is slow. Why? Because once you open the door and peer into the world of content personalisation, the options, decisions, and consequences begin to feel too daunting to tackle. You might not feel you have the right tools, enough resources, or enough data about your audience to make personalisation work effectively for your business. In fact, in one 2020 report, Dynamic Yield reported that while 95% of marketers and executives believe in the value of personalisation, only 6% of companies are truly capable of capturing the right data to deliver a targeted customer experience.

We get it. And because we believe there are so many businesses that will be able to serve their customers better with website personalisation, we’re about to break it down into palatable, bite sized chunks. 

At Sitback, we’re committed to being the very best at what we do, and to delivering exceptional experiences for every client. That’s why we’re so thrilled to have been named a finalist in the 2022 Acquia Engage Awards. It’s proof positive that we’re on track toward our goals.

AdaptNSW is the leading source of credible information on climate change for NSW, produced by the Office of Energy and Climate Change, New South Wales Treasury (OECC). The site’s stated goal is to ‘inform and empower communities, businesses, households and government to adapt to climate change’, providing a valuable resource at a time when it is most needed.

Starting a new job is never easy. But coming into your new position with a data-backed plan for acclimatising quickly—one that addresses not just your first few days, but your first months with a new organisation—can make the process as pain-free as possible.

From day one through to the end of your first 90 days, these science-backed suggestions will help you navigate your new role and set you up for success in the long run with your new employer.

If you could visit a website called savememoney.com—where you could securely log in and press a button to see places where you could save money—would you do it? 

What if you wanted to move accounts between banks, and all you had to do was press a button that would automatically check your credit history, approve you, transfer your money, and set up your new accounts?

While these opportunities don’t yet exist, they’re aligned with the vision of Open Banking under the Consumer Data Right (CDR) in Australia. Although consumer awareness of Open Banking is currently limited, individual organisations across sectors have a great opportunity to get in at the ground floor with new marketing strategies and technology by building on a strong foundation of user experience (UX) research.

As Sitback progresses on our path to becoming a BCORP, we’re continually exploring different ways that we, as an organisation, can be more sustainable.

Drupal 7 users have earned a bit of a reprieve recently, as the popular content management system (CMS) has extended its planned end-of-life date from November 2021 to November 2023 due to the ongoing COVID-19 pandemic.

But even though the platform has afforded users more time, this upcoming deadline is still something to take seriously. If you aren’t already thinking about an upgrade plan from Drupal 7 (D7) to Drupal 9 (D9), now is the time to do so. Read on for more surrounding D7’s upcoming end-of-life, how your organisation may be affected, and how to move forward with a D9 migration.

Like many companies, Sitback wasn’t able to gather in person at Christmas last year due to ongoing challenges with the Omicron variant. And because we made the decision to postpone our party in the interest of protecting our team, we didn’t hold our usual gift exchange. 

Instead, Sitback’s CEO, Chris McHugh, thought it would be in keeping with our company’s core value of "Community" to redistribute some of the money we would have spent on gifts as charitable donations to the causes that are close to our team’s hearts. As a part of this effort, every Sitback employee was able to select a charitable organisation to receive a contribution.