Sitback Blog

Tagged with: UX Tips

UX Tip #99 Do you really need a mobile website?

I can imagine that if I were to ask you this in person, the conversation would go something like this:

Me: "Do you really need a mobile website?"

You: "YES! Of course we do!"

Me: "Why?"

You: "Have you been living under a rock? As of June 2017, 51% of the world's population has internet access. In fact, more people have cellphones than toilets!"

Well, actually, hold on there tiger. I can't argue with the stats, but that doesn't mean you need a mobile website. Let me explain...

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Tagged with: Support & Optimisation

How to start a Disaster Recovery Plan for your website

“Why do websites fail, Sir?”

“So that we can learn to back them up”

I’m pretty sure that’s what Alfred meant to say in the now famous scene from Batman Begins.

Most modern organisations view their website as their primary marketing channel. When your entire marketing, lead generation and customer engagement platform is digital – you can’t afford for it to be insecure, unstable, unresponsive, or worse still, offline.

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Tagged with: User Experience Design

UX 101:  Understanding user experience, customer experience, and service design

User experience (UX), customer experience (CX), and service design (SD) are all important human-centred design disciplines that are underpinned by theory and rigorous research. These disciplines can be traced back many years, however it is more recently that they have gained popularity, particularly as more companies become design driven and are accepting design as a crucial business strategy (such as Airbnb, Adobe, and Google). Even with this increase in adoption, there still tends to be some confusion around what UX, CX, and SD are, and the purpose of each. This blog post will describe each of these disciplines, the benefits of them, as well as how they are interrelated. 

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