Sitback Blog

On March 22 2018, our UX Director, Áine Hart, presented at ad:tech Sydney , the original industry authority for marketing and media technology. 

Drawing on learnings from a recent User Experience project for our client Anglicare, Áine explored some of the challenges and benefits associated with engaging older audiences on a digital platform, and discussed common flawed assumptions. 

The over 65s currently account for 1 in every 6 Australians, and that number is continually growing, however, they are often overlooked by marketing and customer experience professionals alike, despite their considerable spending power, and being responsible for more than 20% of Australia’s internet traffic!

Anglicare have kindly agreed to let us share Áine's slides with you, so even if you weren't at ad:tech this year you can still check out the presentation and gain insight into how you can target this market. Check it out below. If you've got any questions on anything covered in this presentation, feel free to get in touch - we'd be happy to go through the topics with you in more detail.

One of my first projects as a UX Consultant was to create and test the value proposition of an educational game designed for students. I followed the Double Diamond approach in this scoping project, in which I discovered, defined, developed and delivered.

1. Discovery: Conducted research to understand requirements and drivers of the game
2. Define: Created wireframes to flesh out what the game could look like
3. Develop: Created a prototype and conducted usability testing to test the game
4. Deliver: Produced a discovery document to inform the next step of the game

Three years passed and we are now working with the client to design and build the game.

Things are about to get very competitive at Sitback HQ...

We are really pleased to officially announce our recent partnership with WP Engine, the leading WordPress digital experience platform.

We're really excited to announce that our fabulous UX Director, Aine Hart, has been asked to speak at the ad:tech Sydney 2018 Conference.

Occasionally, things don't go to plan. Often, they yield entirely unexpected results - and the world of UX is no different.

During usability testing, it is tempting to stop or alter the test when we see users experience difficulty. However, it is incredibly important that you resist this temptation!

I can imagine that if I were to ask you this in person, the conversation would go something like this:

Me: "Do you really need a mobile website?"

You: "YES! Of course we do!"

Me: "Why?"

You: "Have you been living under a rock? As of June 2017, 51% of the world's population has internet access. In fact, more people have cellphones than toilets!"

Well, actually, hold on there tiger. I can't argue with the stats, but that doesn't mean you need a mobile website. Let me explain...

While ensuring the information architecture, structure and other major building blocks of a website are optimised is extremely important, it’s also worthwhile to get the little details right as they have the potential to delight your users and leave a long-lasting impression.

“Why do websites fail, Sir?”

“So that we can learn to back them up”

I’m pretty sure that’s what Alfred meant to say in the now famous scene from Batman Begins.

Most modern organisations view their website as their primary marketing channel. When your entire marketing, lead generation and customer engagement platform is digital – you can’t afford for it to be insecure, unstable, unresponsive, or worse still, offline.

Anglicare Sydney engages Sitback Solutions to provide easier access to services.

Sydney, NSW: The Not-for-Profit Organisation, Anglicare Sydney, has launched their brand-new website designed specifically for seniors and those in need in the community.