Sitback Blog

An interview with Sitback's CEO, Chris McHugh, on Sitback’s Certified B Corporation Journey and information on Ethical Superannuation Alternatives.

Well, this last week has been one hell of a long year. And with our entire team now working from home, we thought we would share a few little gems about what we have learnt so far on the topic of going loco ‘fully remote’: some of it funny, some of it helpful, some of it just plain ramblings as the lack of human face-to-face interaction drives us slowly crazy. 

We recently released our new custom research, "Online Shopping Behaviours of Today's Australians", a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers.

Today we are pleased to release this infographic, giving you an overview of the key insights drawn from the research.

We believe that everyone deserves exceptional experiences; whether you are a business professional, a student, a grandparent, or a young child. With this in mind, we are always looking for ways to create more meaningful experiences through the work that we do. In order to make this possible, the journey always starts with understanding our audience and our users.

That is why we are excited to share with you our newest research report, Online Shopping Behaviours of Today’s Australians. Produced by registered psychologists and User Experience experts at Sitback, this report is a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers, and begins to answer the question of “how can we better capture their attention?” 

Photo source: Kelly Samuel

Running Service Design Workshops

Human-Centred Design (HCD) professionals are broadening their scope beyond straight-forward interaction design to focus more on strategy, business, and services. This is something we have increasingly had the opportunity to do at Sitback. Many of our projects now have the Service Design philosophy deeply embedded in them, and increasingly we are incorporating various layers of Service Design to our UX projects with our clients.

Because of this, we have created a Service Design Workshop Toolkit to assist our fellow Human-Centred Design professionals in practicing and incorporating Service Design in their day-to-day work.

It is very much an 'alpha' version, and consequently we would love to hear your feedback so that we can continuously improve it, making it even more useful for everyone that uses it!

At Sitback, we have had the opportunity to work on a wealth of products and services across different brands and industries. It’s perfect for us since we have an endless curiosity about how people think and do things and how we can design better experiences for them.

Human capacity to perceive and process information is limited. If you think about how many thousands of stimuli we come into contact with each day, it's a wonder we can function at all!

To cope with this overload of information, we as humans have evolved a number of strategies to help us function within our busy world. As Experience Designers, understanding these strategies can help us conduct better research resulting in more accurate observations, and design interfaces that are easier to use and require less mental effort (i.e. cognitive load).

This article focuses specifically on cognitive biases, what they are, and how we can address them.

As a Marketing Professional, I was recently asked by an acquaintance back in the UK, "How do you choose the right Digital Agency to build a website? What should I look for and what questions should I be asking?"

Choosing a Digital Partner to build your website is an important decision. The result can consume a considerable portion of your annual Marketing budget, it can have a huge impact on customer perception of your brand, and it can help advance your career as a Digital Marketer.

While I don't pretend to have all the right answers, and a lot of the time the decision could well come down to going with whatever your gut tells you, I thought others out there might also find the advice interesting, since it doesn't centre on the considerations I often see mentioned.

But first, let me tell you a little story...