Sitback Blog

Designing for Results in an Experience Driven Market

On April 12 2018, our UX Director, Áine Hart, joined Jo McCauley, Chief Customer Officer at SCTI, onstage at the Modern Marketing Summit in Auckland NZ for an International Keynote, the topic of which was, "Designing for Results in an Experience Driven Market".

According to Walker, customer experience will overtake price and product as the key differentiator between brands by 2020. In this experience driven market, how can we ensure we are providing first class digital experiences, and create a framework for measuring the performance of them?

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Tagged with: User Experience Design

Hidden in Plain Sight: Australia's Forgotten Market

On March 22 2018, our UX Director, Áine Hart, presented at ad:tech Sydney , the original industry authority for marketing and media technology. 

Drawing on learnings from a recent User Experience project for our client Anglicare, Áine explored some of the challenges and benefits associated with engaging older audiences on a digital platform, and discussed common flawed assumptions. 

The over 65s currently account for 1 in every 6 Australians, and that number is continually growing, however, they are often overlooked by marketing and customer experience professionals alike, despite their considerable spending power, and being responsible for more than 20% of Australia’s internet traffic!

Anglicare have kindly agreed to let us share Áine's slides with you, so even if you weren't at ad:tech this year you can still check out the presentation and gain insight into how you can target this market. Check it out below. If you've got any questions on anything covered in this presentation, feel free to get in touch - we'd be happy to go through the topics with you in more detail.

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Tagged with: User Experience Design

Thinking broader: Add a layer of service design to UX projects

One of my first projects as a UX Consultant was to create and test the value proposition of an educational game designed for students. I followed the Double Diamond approach in this scoping project, in which I discovered, defined, developed and delivered.

  1. Discovery: Conducted research to understand requirements and drivers of the game
  2. Define: Created wireframes to flesh out what the game could look like
  3. Develop: Created a prototype and conducted usability testing to test the game
  4. Deliver: Produced a discovery document to inform the next step of the game

Three years passed and we are now working with the client to design and build the game.

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