Sitback Blog

5 Key Considerations For Driving Customer Centricity In Government Digital Projects

Deliver exceptional user experiences by ensuring your digital services are simple, clear and fast.

Here at Sitback, we’ve worked with agencies on Human-Centred Design projects across all areas of Government, from DoE to ASIC, and one thing has become very clear. Departments who are truly focused on their customers are driven to deliver exceptional experiences. But simply wanting it isn’t enough. Fortunately, there are a number of techniques and concepts that, when applied correctly, will ensure that the digital services you deliver are simple, clear and fast, resulting in reduced customer complaints, increased customer satisfaction and improved departmental efficiency. 

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UX Practitioners - Errors We Make Without Even Realising

Human capacity to perceive and process information is limited. If you think about how many thousands of stimuli we come into contact with each day, it's a wonder we can function at all!

To cope with this overload of information, we as humans have evolved a number of strategies to help us function within our busy world. As Experience Designers, understanding these strategies can help us conduct better research resulting in more accurate observations, and design interfaces that are easier to use and require less mental effort (i.e. cognitive load).

This article focuses specifically on cognitive biases, what they are, and how we can address them.

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5 Unusual Tips For Choosing A Website Design Agency

As a Marketing Professional, I was recently asked by an acquaintance back in the UK, "How do you choose the right Digital Agency to build a website? What should I look for and what questions should I be asking?"

Choosing a Digital Partner to build your website is an important decision. The result can consume a considerable portion of your annual Marketing budget, it can have a huge impact on customer perception of your brand, and it can help advance your career as a Digital Marketer.

While I don't pretend to have all the right answers, and a lot of the time the decision could well come down to going with whatever your gut tells you, I thought others out there might also find the advice interesting, since it doesn't centre on the considerations I often see mentioned.

But first, let me tell you a little story...

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Tagged with: News, The Team

Welcome Annick! Meet the Newest Member of the Team

It's been a busy few months for new starters here at Sitback, what with Rebeka last month and Leigh the month before. Now, I'm pleased to add Annick Kessels to that list!

As has become the custom in these parts, we start the welcome wagon with a brief introduction - Annick tells me she doesn't like to be the centre of attention, so don't tell her you've read this, OK?

So, without further ado... 

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Designing for Results in an Experience Driven Market

On April 12 2018, our UX Director, Áine Hart, joined Jo McCauley, Chief Customer Officer at SCTI, onstage at the Modern Marketing Summit in Auckland NZ for an International Keynote, the topic of which was, "Designing for Results in an Experience Driven Market".

According to Walker, customer experience will overtake price and product as the key differentiator between brands by 2020. In this experience driven market, how can we ensure we are providing first class digital experiences, and create a framework for measuring the performance of them?

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