Understanding Your Never-Ending Backlog (of Website Improvements)

November 23 2017

The term ‘Backlog’ might seem like an unsavoury one in many circles, but in the world of digital support & optimisation services, it’s the fuel that keeps the engine running (your website). Finding... Read more »

UX 101:  Understanding user experience, customer experience, and service design

November 17 2017

User experience (UX), customer experience (CX), and service design (SD) are all important human-centred design disciplines that are underpinned by theory and rigorous research. These disciplines can... Read more »

Building a (truly) customer-centric organisation

November 09 2017

Since 2011, when Forrester proclaimed we’re in the age of the customer, we have been reading about return on investment through focusing on customers: 89% of companies expect to compete mostly on the... Read more »

UX Tip #97 Reducing no-shows by boosting participants’ intrinsic motivation

October 26 2017

In our last UX Tip #96 Increase user research participant attendance we looked at a few simple methods you can use to help increase attendance rates at your user experience research sessions, one of... Read more »

UX Tip #96 Increase user research participant attendance

October 19 2017

User Testing sessions are only as good as the users you're testing; if they don't show up at the right time, or worse still, if they don't show up at all, this can have real time and cost... Read more »

Luna Park may be just for fun but their new website is serious business

October 13 2017

Internationally renowned fun park proactively invests in their customer’s online experience   Luna Park, the iconic Australian fun-park located in the world-famous Sydney Harbour, has today announced... Read more »

Presto! Reaches 1000 downloads milestone

October 10 2017

Sitback’s home-grown Drupal distribution sees early success   We’re incredibly excited to announce that our custom Drupal distribution, called Presto!, has recently smashed through the 1000 downloads... Read more »

UX Tip #95 Touchscreen devices and ergonomics

October 06 2017

A good mobile design is not just about how easy tasks are to perform (i.e. usability), but also how comfortable it is to interact with (i.e. ergonomics). This is of particular importance for... Read more »

UX Tip #94 Design for cognitive styles

September 21 2017

User experience design is often concerned with helping users make the right decisions, both for them and your business. Understanding the cognitive style, or thinking style, of users can give us... Read more »

UX Tip #93 Well designed forms boost conversion rates

September 14 2017

Research has shown that when using web forms that follow usability best practice, users are almost twice as likely to submit with no errors on the first try (78% of submissions are successful on the... Read more »

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