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Tagged with: User Experience Design

UX 101:  Understanding user experience, customer experience, and service design

User experience (UX), customer experience (CX), and service design (SD) are all important human-centred design disciplines that are underpinned by theory and rigorous research. These disciplines can be traced back many years, however it is more recently that they have gained popularity, particularly as more companies become design driven and are accepting design as a crucial business strategy (such as Airbnb, Adobe, and Google). Even with this increase in adoption, there still tends to be some confusion around what UX, CX, and SD are, and the purpose of each. This blog post will describe each of these disciplines, the benefits of them, as well as how they are interrelated. 

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Tagged with: UX Tips

UX Tip #94 Design for cognitive styles

User experience design is often concerned with helping users make the right decisions, both for them and your business. Understanding the cognitive style, or thinking style, of users can give us insights into how they make decisions, allowing us to design better experiences.

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