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UX Tip #44 Balancing “give and take” for higher conversion rates

If you want to increase conversion rates in your site, you need to balance the site’s demands with user’s perceived value. Users will be less likely to create an account if the effort required from them (number of fields in the registration form) is much higher than the value they’ll get from using this account or their trust levels are low.

A clear explanation of your value proposition, a professional look (consistent typography, font size and layout) and direct contact information can help convince potential users that your product is relevant to them and trustworthy.

Additionally, genuine customer testimonials and reviews are a great way to enhance your credibility by providing social proof, an important factor in influencing user decisions.