It is hard enough to facilitate a group discussion. Its even harder if the participants are not familiar with the subject matter, like identifying requirements and formulating information architecture, and don`t know where to start. You can run a smoother and more insightful information architecture workshop by doing a little preparation.Prepare a list of I am I want statements to reflect user requirements (e.g. I am looking for a specific content, I want a better search function and capabilities across the site and want statements to reflect business requirements (e.g. we want to cater for beginners and experienced users). Ask participants to review, modify, add, or remove any statements. This provides participants a cornerstone to start the conversation, readiness to take on another perspective, and can awaken their creativity.