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UX Tip #33 Sitback Solutions


UX designers sometime get bogged down blindly following UX best practices and it`s important to adhere to guidelines at times, however, it`s equally important to critically evaluate whether or not following the guide will result in a more effective design. For instance, the UX best practice for online stores is to display 12-20 products per page, however, leading e-commerce brands like Amazon and eBay show 16-45 products per page. They seem to violate guideline, but they`re extremely successful at selling online, suggesting the standard best practice isn`t always the best option. Carefully evaluate whether the accepted best practice is right for your design, and make sure you run usability and A/B tests to validate the design.