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UX Tip #79 Empathy in design

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Good design is an exercise in empathy with your users; only by understanding how they view and approach things, can you design products that make sense to them. Achieving this level of empathy requires an understanding of your users that is only possible via research, whether that takes the form of interviews, workshops, or some other type of study. Once you have done your research, you can use empathy maps to summarise what you have learned about each user group: how they think, how they feel, what they hear, say and do. Empathy maps give you a solid foundation to put yourself in the shoes of your users and design a product or an interface that addresses their needs.