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UX Tip #78 The art of walking through personas and user journeys

Personas and user journeys often excite stakeholders, as they are visually appealing and interesting to read. How can we ensure these important deliverables are presented in an efficient manner?

First, bring sufficient paper copies and print them in A3 size, so stakeholders can hold a copy and read the content properly.

Secondly, walk through the structure of the personas and journeys templates and the purpose of each section.

Thirdly, provide a high-level explanation of each persona and the differences between their journeys, instead of going through every detail during the meeting.

Finally, factor in time for Q&A and write down comments made during the meeting, but kindly ask the stakeholders to reserve their feedback until they have reviewed the deliverables in detail following the meeting.



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