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UX Tip #50 Optimising navigation

Generally, users are quite impatient when they browse on the internet. If they are unsure whether they will find what they want on your website within seconds, they may leave and go to a competitor, leading to a lost sale.

The main navigation of your website should give users a good indication of what they can find on your website and how content and features are organised. It is therefore important to validate that your information architecture and menu labels makes sense for your target users and not just for your organisation