The more people talk about your site in a positive way, the more likely they are to purchase from you. Social media is a key area to consider when it comes to online reputation management. There are 4 things you could do to optimise your business pages on social media sites. First, spend time posting content, keeping information up-to-date and interacting with customers. Second, make it easy for people to start a conversation by incorporating social buttons or offering content for a tweet like this [Tweet It!]. Third, ask your customers to leave reviews, the more reviews you have the better. Finally, respond to reviews and comments often. If you are neglecting to properly optimise and maintain your social media presence then you may soon find yourself at a tangible disadvantage to your competitors.