When users access a website or an app on a mobile device, they usually want to accomplish a task. This may be a broad task like browsing a news feed, or a specific task like checking train times.
Where possible, the interface of your product should be focused on helping users to identify and complete their task - everything else can be discarded.
Given the limited screen real estate of mobile devices and how quickly mobile users expect to be able to complete a task, it’s important to avoid wasting time and space.
Research in the form of user interviews and usability testing can help uncover a user's intent and guide your design to ensure the most relevant options for the task at hand are available at each stage of the task. This will allow users to quickly move through to task completion.
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