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UX Tip #28 Keep it fresh

Yesterday we looked at a few techniques that can be used to mitigate the halo effect during usability testing; the halo effect is a well-known cognitive bias where a user’s first impression of a product can cloud their impressions of other features or functions. Rotating the tasks which you give users is another approach that can be used. Rather than focusing on one aspect of the product/website for a prolonged period, this keeps the experience fresh, hopefully providing the user with a greater number of peaks and ends to recall back to you. If possible, set up screen sharing or merely ask the user to walk you through their steps so you can follow along. When the data is process-driven, showing becomes more important than telling.