< Back to Blog home

UX Tip #24 Website First impressions

Making a good first impression is important in many areas of life, both personally and professionally, and this also holds true for websites. Studies have shown that you have as little as 50 milliseconds to make a good first impression with users before they potentially decide to jump ship. Even if your site manages to impress at first glance, users shouldn't have to work too hard at figuring out their next step. Microsoft says that some users' transient attention span can be as short as 8.25 seconds and people tend to move on from a task they find cognitively taxing if there’s an easier alternative. This means there needs to be a clear next step to get them to spend some of their finite mental energy continuing down the path you've laid out for them, or they’ll be heading back to their search engine of choice and trying a different link. Identify the points in your site where you expect users to be ready to make a decision and make the call-to-action in that location obvious by using size, colour and a clear label like “Sign Up”.