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UX Tip #47 Over innovative design can harm UX

A real innovation is something new that provides greater value than the previous alternatives, not just changing things to make them look new or different.

A usability study conducted from Nielsen Norman Group shows the negative impact of violating web design conventions without a good reason. First, the study shows hiding navigation in desktop decreases findability and increases users’ cognitive load, it is best to make navigation visible in desktop version. As we mentioned in UX Tips #9 “I know what it should look like”, we should consult existing standards and conventions before proposing a new design element.

Furthermore, in the same study users completely ignored other “innovative” tools on the site, showing the importance of user research to validate if there was really a need for such tools.