< Back to Blog home

UX Tip #22 Exploratory usability testing

Usability testing on an existing website can be used as part of a discovery phase to inform the design direction, but it might be challenging to come with up realistic task scenarios without first speaking with a real-life user. If your usability testing session is with existing customers, try starting the session with a mini-interview by exploring What do you typically use this website for and then asking them to perform these tasks. If your usability testing is with prospective customers,you might need to do your best at creating realistic scenarios based on previous research, what the business wants users to do on the site, and support material such as google analytics.