In tip #33 we looked at the example from eBay which showed a case where UX best practice didn’t really make sense.
The Team (4)
When users access a website or an app on a mobile device, they usually want to accomplish a task. This may be a broad task like browsing a news feed, or a specific task like checking train times.
Research has challenged the three-click rule or two tap rule. We are now less concerned about the number of clicks involved to find the desired information, and more...Read More
Research has shown that 40% of users will leave a website if it takes longer than 3 seconds to load. There are a few methods we can employ to mitigate this issue....Read More
Timing is extremely important when asking users to take action on your website. Placing your call-to-action too high on the page can deter users from taking that action,...Read More
There’s no point asking people what they like or dislike, asking them to predict what they would do in the future, or asking them to tell you what other people might do...Read More
People often transfer their own opinions to their users. If a stakeholder, UXer, developer or designer behaves a certain way, they often believe it is a common way for...Read More
Making it difficult to find the right information needed to make critical decisions can be quite frustrating for the user and erode any trust you may have earned. A...Read More
Yesterday we looked at a few techniques that can be used to mitigate the halo effect during usability testing; the halo effect is a well-known cognitive bias where a...Read More