The Team (3)
A real innovation is something new that provides greater value than the previous alternatives, not just changing things to make them look new or different.
Colour plays an important role in user experience. Your choice of colour not only shapes your brand or product's identity, it can also affect how users engage on a subconscious level, meaning you can use colour to inspire certain emotions in your users.
If you want to increase conversion rates in your site, you need to balance the site’s demands with user’s perceived value. Users will be less likely to create an account if the effort required from them (number of fields in the registration form) is much higher than the value they’ll get from using this account or their trust levels are low.
Although web designers are sometimes under pressure to collect user information as early as possible, asking for too much information too early can easily lead to users abandoning the site, as there has been no trust established.
In tip #33 we looked at the example from eBay which showed a case where UX best practice didn’t really make sense.
When users access a website or an app on a mobile device, they usually want to accomplish a task. This may be a broad task like browsing a news feed, or a specific task like checking train times.