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As you might expect, how much you need to budget for a website optimisation service varies greatly. Amongst other considerations, you’ll need to ascertain how many potential changes need to be made and whether your project is more suited to the services of a solo freelancer or consultant, an agency, or an in-house resource.
No two website optimisation consultants are alike. Not only may they interpret your requirements differently and offer a range of different solutions and processes, the results they’re able to achieve for you will vary as well.
If you’re like most marketers, site optimisation is something you know you should be doing. Yet somehow, it often seems to fall through the cracks in favour of more pressing issues like campaign launches or lead generation initiatives.
“Why do websites fail, Sir?”
“So that we can learn to back them up”
I’m pretty sure that’s what Alfred meant to say in the now famous scene from Batman Begins.
Most modern organisations view their website as their primary marketing channel. When your entire marketing, lead generation and customer engagement platform is digital – you can’t afford for it to be insecure, unstable, unresponsive, or worse still, offline.
The term ‘Backlog’ might seem like an unsavoury one in many circles, but in the world of digital support & optimisation services, it’s the fuel that keeps the engine running (your website).
