Faking on Facebook has real-world consequences

January 27 2017

The anonymity and asynchronous nature of the internet offers individuals the opportunity to be whoever they want – just watch the latest episode of ‘Catfish’ to see this in action. Although Facebook... Read more »

Beyond the customer journeys: from CX maps to service blueprints

January 13 2017

As User Experience practitioners, we have traditionally focused on understanding how users think, identifying customer pain points and envisioning a better experience for them. Thus, even if we need... Read more »

Improve your conversion rate by securing UX buy-in

September 28 2016

Part of the UX experience design process is understanding why customers decide to use a website or give it a miss. To succeed, it is important to improve your conversion rate by securing UX buy-in.... Read more »

The UX Process What is Involved

September 22 2016

The UX process is an approach for designing products or services that fit into users lives rather than forcing users to change their behavior to adopt a new product or service.  The 3 key phases of... Read more »

UX & Psychology – The benefits that a Psychologist adds to the Psychology of Web Design

September 14 2016

Why is it that psychologists work within UX teams? In this blog, we are going to explore some of the main reasons the user experience designer (UX) may be a psychologist, and the benefits.   The... Read more »

What is User Experience Design - UX?

September 08 2016

What is user experience design (UX)? Well, it’s had various definitions but its most critical is that user experience design (UX) is the end user’s interaction with a company, its services and its... Read more »

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