The anonymity and asynchronous nature of the internet offers individuals the opportunity to be whoever they want – just watch the latest episode of ‘Catfish’ to see this in action. Although Facebook...
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As User Experience practitioners, we have traditionally focused on understanding how users think, identifying customer pain points and envisioning a better experience for them. Thus, even if we need...
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Part of the UX experience design process is understanding why customers decide to use a website or give it a miss. To succeed, it is important to improve your conversion rate by securing UX buy-in....
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The UX process is an approach for designing products or services that fit into users lives rather than forcing users to change their behavior to adopt a new product or service. The 3 key phases of...
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Why is it that psychologists work within UX teams? In this blog, we are going to explore some of the main reasons the user experience designer (UX) may be a psychologist, and the benefits. The...
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What is user experience design (UX)? Well, it’s had various definitions but its most critical is that user experience design (UX) is the end user’s interaction with a company, its services and its...
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