Sitback Blog

At Sitback, user experience (UX) design does not simply describe the look-and-feel of a website or the user’s journey through it. It permeates all the way through to the development process of a website as well.

Sitback has a Support team who are responsible for maintaining and optimizing the web solutions of our retainer clients. Some of these solutions are built by our project team and some we inherit. The solutions that we inherit, we sometimes find the lack of a consistent coding practice. In the same solution, a multitude of variance with algorithmic approach, code formatting and solution pattern. Though these solutions are in working order and do not contain any bugs, they do present a significant challenge when it comes to introducing a new feature or optimising an existing functionality. These projects are hard to maintain as they are hard to read, understand and extend.

There is something humane about designing technology with the needs of its users at the forefront. At its core, UX is both an empathic and analytical practice, utilising research methods that allow us to observe, record and dissect the behaviours of our human users, both conscious and subconscious.

Planning a UX Workshop just got easier AND quicker!

The anonymity and asynchronous nature of the internet offers individuals the opportunity to be whoever they want – just watch the latest episode of ‘Catfish’ to see this in action. Although Facebook is regularly labelled as ‘Fakebook’, presenting a fake version of yourself on this social networking site may actually take a detrimental toll on your mental health. Recent psychology research conducted by Rachel Grieve and Jarrah Watkinson at the University of Tasmania in Hobart, Australia has demonstrated that presenting a version of yourself on Facebook that is too different from your true self may actually be associated with high stress and feelings of social disconnectedness.

As User Experience practitioners, we have traditionally focused on understanding how users think, identifying customer pain points and envisioning a better experience for them.