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UX Tip #53 Design for user experience | small changes big impacts


In UX, every recommendation and design that is implemented is an experiment where we are testing a hypothesis. With that in mind, you don’t always need to do a big redesign to improve your website - you can start with small changes, see how they affect user behaviour (with usability testing, A/B testing and Analytics) and iterate. Also, asking users to accept a small change is usually easier than changing everything at once, something Facebook is infamous for. Small changes are also less time and resource intensive, and something as simple as changing a menu label or moving a button can really help users complete the task they came to the site for.