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UX Tip #10 The words you choose matter a lot

Wording on a donation campaign webpage has a huge impact on campaign effectiveness. We can make good use of word choice to enhance conversion rate and average order value. For instance, for an online donations campaign, meaningful taglines such as "You can provide meals for one family, education for 5 children, and clothes for 10 people, by drinking one less coffee a day" emphasises gains rather than losses which is likely to result in more donations.