A few weeks ago, Facebook launched a new feature on its page. Instead of a single ‘like’ button, users can now express emotion through five additional emoji icons. The invention of these buttons provide a pleasurable mean for users to easily express themselves on social media. Self expression is an important element to consider in website design, as it can engage users naturally by providing a channel for users to ‘voice out’. Therefore, where appropriate, consider allowing users to express their emotions or opinion in a quick and easy way to facilitate interaction and engagement. Self-expression can also increase their level of emotional attachment with your site and they value they see in it.