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UX Tip #37 Three-click rule

Research has challenged the three-click rule or two tap rule. We are now less concerned about the number of clicks involved to find the desired information, and more focused on the flow of the website and the user experience along the browsing journey. What frustrates users the most is the difficulties in finding things they want, rather than the number of clicks involved. Therefore, we need to design websites that flow well and resonate with users mental model, by understanding the users goals and how they interact with the website.