Zisheng Chen

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Zisheng Chen is a Senior Experience Design Consultant and Psychologist at Sitback. His aim is to bring more science into the workplace, and what better way to do it than by advising businesses on the best way to use research to improve their websites and digital offerings. Zisheng’s passion for understanding people, technology, and his desire to implement evidence-based, person-centred solutions, provides him with a distinctive approach to UX and CX initiatives.
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Recent Posts

6 psychology principles to improve your insurance website's UX

November 11 2020

If ever there was a time to be optimising your website, this would be it. With 2020 being a year of unprecedented change and disruption, it is now more important than ever to offer your customers... Read more »

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