Sitback Blog

Posts by

Zisheng Chen

Zisheng Chen is a Senior Experience Design Consultant and Psychologist at Sitback. His aim is to bring more science into the workplace, and what better way to do it than by advising businesses on the best way to use research to improve their websites and digital offerings. Zisheng’s passion for understanding people, technology, and his desire to implement evidence-based, person-centred solutions, provides him with a distinctive approach to UX and CX initiatives.

6 psychology principles to improve your insurance website's UX

If ever there was a time to be optimising your website, this would be it.

With 2020 being a year of unprecedented change and disruption, it is now more important than ever to offer your customers (both current and potential) an experience that makes them feel safe, secure, and knowledgeable. Good UX (user experience) is one of the tools in our arsenal to help us achieve this; it lets us guide customers through our content in a way that is meaningful and helps them get to their end destination with minimal effort. Moreover, good UX is an integral part of the trust-building process.

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