Sitback Blog

Posts by

Loletta Cheng

I'm a Senior UX Consultant and Psychologist at Sitback, leading UX projects, mentoring junior consultants and delivering UX training for clients. As a UX practitioner and a registered psychologist, I aim to create delightful experiences through rigorous research and inclusive design so that people feel they are being understood and grin from ear to ear when using a product or service. I am a believer in growing, learning and excelling. I am also an advocate for experimentation, collaboration and iteration.

Announcing Our New Service Design Workshop Toolkit

Running Service Design Workshops


Human-Centred Design (HCD) professionals are broadening their scope beyond straight-forward interaction design to focus more on strategy, business, and services. This is something we have increasingly had the opportunity to do at Sitback. Many of our projects now have the Service Design philosophy deeply embedded in them, and increasingly we are incorporating various layers of Service Design to our UX projects with our clients.

Because of this, we have created a Service Design Workshop Toolkit to assist our fellow Human-Centred Design professionals in practicing and incorporating Service Design in their day-to-day work.

It is very much an 'alpha' version, and consequently we would love to hear your feedback so that we can continuously improve it, making it even more useful for everyone that uses it!

Read More
Tagged with: User Experience Design

Thinking broader: Add a layer of service design to UX projects

One of my first projects as a UX Consultant was to create and test the value proposition of an educational game designed for students. I followed the Double Diamond approach in this scoping project, in which I discovered, defined, developed and delivered.

  1. Discovery: Conducted research to understand requirements and drivers of the game
  2. Define: Created wireframes to flesh out what the game could look like
  3. Develop: Created a prototype and conducted usability testing to test the game
  4. Deliver: Produced a discovery document to inform the next step of the game

Three years passed and we are now working with the client to design and build the game.

Read More