Loletta Cheng

Photo of Loletta Cheng
I'm a Senior UX Consultant and Psychologist at Sitback, leading UX projects, mentoring junior consultants and delivering UX training for clients. As a UX practitioner and a registered psychologist, I aim to create delightful experiences through rigorous research and inclusive design so that people feel they are being understood and grin from ear to ear when using a product or service. I am a believer in growing, learning and excelling. I am also an advocate for experimentation, collaboration and iteration.
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Recent Posts

Announcing Our New Service Design Workshop Toolkit

March 07 2019

Running Service Design Workshops Human-Centred Design (HCD) professionals are broadening their scope beyond straight-forward interaction design to focus more on strategy, business, and services. This... Read more »

Thinking broader: Add a layer of service design to UX projects

March 23 2018

One of my first projects as a UX Consultant was to create and test the value proposition of an educational game designed for students. I followed the Double Diamond approach in this scoping project,... Read more »

Getting the Most out of your Customer Experience Map

August 25 2016

By  Loletta Cheng Customers are increasingly choosing products and services based on the quality of the experiences they have with them.  Indeed, research shows that when customers encounter... Read more »

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