We recently released our new custom research, "Online Shopping Behaviours of Today's Australians", a collection of research insights that explore how older Australian consumers are navigating the world of eCommerce differently to younger Australian consumers.
Today we are pleased to release this infographic, giving you an overview of the key insights drawn from the research.
Produced by our team of UX psychologists, this report is a collection of research insights exploring how older Australian consumers are navigating the world of eCommerce differently to younger generations, and begins to answer the question of “how can we better capture their attention?”
In the report we've highlighted nine key insights, as well as provided background information to set the scene and recommendations that you can consider for your own business.
Ultimately, our aim is to help organisations across Australia design better experiences for their customers; experiences that are meaningful, intuitive, and more likely to bring happiness over frustration; experiences that lower operational costs for businesses by optimising the interactions their customers have with their digital products.
By gaining a deep appreciation and understanding of consumer habits, across all age groups and demographics, we are able to create solutions that benefit everyone, from end-users, to businesses, and the world within which we all operate.
To find out more about the research, read the full report and view our key UX recommendations based on the findings, download the report today!
Download the Research Report