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UX Tip #85 Avoiding group think in focus group workshops

When asking participants for ideas or opinions in a group setting, like a workshop, it’s easy to get group thinking. To avoid the first ideas or opinions voiced setting the direction of the brainstorming exercise, ask all participants to write down their ideas on post-its first. Then, go around the room and ask each participant to explain his or her post-its to the group. Once the participants have written their ideas on post-its, they are more committed to them, and therefore more likely to share them even if they go against the group thinking.