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UX Tip #84 Reducing no-shows in your research

As simple as it may sound, sending a reminder to your research participants prior to the session with the objectives of the research, the exact location of the venue and your contact details (in case they have any problem finding the place), can reduce no-shows.

According to the theory of planned behaviour, having this information can maximise participants feeling of self control (e.g. "I can drive there easily", "I know who to contact if I got lost") which will increase their likelihood to show up.