It has become relatively common to see online forms that ask you to write your password or email twice. The intention of double entry is to prevent errors. However, some users just simply copy and paste the password from the original field into the confirm field, which negates the benefit of double entry. Other users may find double entry annoying as it suggests the users cannot be trusted to enter information accurately. This case study shows how removing the field “confirm password” can increase your form conversion rates. If you decide to remove the confirm password field, one way to minimise errors is to include a ‘show password’ option to unmask the password, so users can double check the input before hitting the submit button.