Bias Cards Download

Download a copy of our Bias Cards as a PDF for FREE using the form to the right ->


What is a Cognitive Bias?

Human capacity to perceive and process information is limited. If you think about how many thousands of stimuli we come into contact with each day, it's a wonder we can function at all!

To cope with this overload of information, we as humans have evolved a number of strategies to help us function within our busy world.

As Experience Designers, understanding these strategies can help us conduct better research resulting in more accurate observations, and design User Interfaces that are easier to use and require less mental effort (i.e. cognitive load). 

What Are Bias Cards?

At Sitback, our UX Psychologists have created a set of Bias Cards, summarising 25 common biases that researchers, designer and participants may hold unconsciously.

They are colour coded according to five categories:

  1. First impression
  2. Influencing and decision-making
  3. Reacting
  4. Predicting
  5. Remembering.
On each card we explain what the bias is, and provide suggestions on how to mitigate. A sample bias card is shown below:


Regularly reviewing these cards reminds us to pay attention to the biases we may have, and react strategically to alleviate them.

Use the form on the right to download your free Bias Cards pack today and take a step closer to improving your research and design skills!


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